The Process.
Creative people always get typecast as messy and disorganized sorts. We work hard to defy that stereotype. We have a four-step process we utilize to make sure that we’re on the same page from start to finish. At F/G, we want to make sure you’re just as thrilled with the final product as we are, whether it’s a Web site, a marketing campaign or anything in between.
1. Discover
Before we can help you develop your vision, we need to understand it ourselves. This means we spend time talking to you, the people you work with and your customers. We analyze your competition to figure out where you fit in and where you can go. All of this happens before we write a single line of code or a single sentence of copy.
2. Draft
The easiest way to make sure you’re happy with the final result is to take our time beforehand. We’ll give you drafts, outlines, style sheets and seek your input every step of the way. For larger projects, we’ll test and get feedback from your users. We want you to question everything and get things exactly the way you want it.
3. Design
Once we’ve created the framework, it’s time to hammer out the details. No matter what we’re doing, we emphasize an aesthetic that’s clean, clear and user friendly. This means standards-compliant code, cutting-edge design and snappy copy.
4. Deploy
The final step is to take it live. We give everything one more look to check for any errors or any last thing that can be improved. On the technical side, we help you understand exactly what you need to get everything up and running, and if you want, we can even handle it for you.
